Page* 14'*“' '" 'ÉlüvÁtbti‘ 4______________________________________March 14,‘ 1992'
Message to advertisers... continued from page 2
of this publication, to create understanding among the two groups who have lived (in the words of Newsweek magazine in the seventies, used to describe Uvalde...) “side by side and a world apart”. We are all individuals, and placing color and ethnicity values on everything we do and say is cumbersome and ridiculous. This publication is like a beginning. Our first intent is to purge our hearts and souls of all that keeps us from being just ordinary individuals, with goals and ideals for a better tomorrow for all of us. We want to be a mirror of what is happening today in Uvalde— a mirror of the people who are transforming it from the community it set out to be—with the “haves” and the “have nots”— to the “we all have” . And what should we preserve for one and all?
— Dignity, Pride, and Hope! To all of you have supported us— we are proud to count you as our
friends.
A message to those that are still trying to decide....
Selling is not for everyone. One must believe very strongly in the product or item we are selling and we must believe in our ability to present it to the prospective buyer. Selling advertisement to large businesses in our area has been like pulling teeth. Some are controlled by distant advertising departments and agencies who have no understanding of the local environment. Nationwide we see cutbacks in employees and community relations investments by companies. All this, as a seller of advertising for this publication, I understand. What I cannot understand is the locally owned business who have a house full of merchandise and services and who believe they can ignore the large buying market El Uvalde Times is reaching. Recently I made it a point to go personally to the
majority of the major outlets where our newspaper is carried. Everyone of the managers and employees I spoke with told me how much people come in and call to ask if copies are still available. This is how I get feedback of the readership we have out there, of the ones I have not personally felt responding. I would not print a line in this newspaper that could be easily verified as being false. There is no question about it— the community likes and reads our publication. So while these large businesses spend all their advertising dollars in the other mediums, and say: “we have exhausted our advertising budget”, or “ come see me next month, or we are going to wait and see what your newspaper is going to do..” ..the world is passing these businesses by... many going to San Antonio to do shopping where the environment, being more competitive, is friendlier. As for the
rejection El Uvalde Times may receive from these major businesses, our endeavor is not to plead for business, but rather to serve the community to the best of our ability. When these businesses are ready to advertise with us, we will be here to serve them as if they never rejected us. We are both—a community service and a business after all.
Unreasonable expectations from some....
There have been some businesses who may run one small ad and then are disappointed because there was not significant response. We wish we could guarantee an instant rush of customers for all advertisers but we are not that presumptuous. As individual customers themselves, business owners should recognize that while one is bombarded by advertisement from all directions we cannot possibly afford to respond to each one of them. Other
factors affect a business besides advertisement—convenience, need, previous experiences with the business, comparison to other businesses offering the same service, friendliness of the employees, etc. Ifone ad was to guarantee tremendous response, why do we see businesses advertising week after week in the other newspaper and radio stations?
Please don’t deceive us...
For the downtown advertiser that advised us that it was up to his Mexican-American manager to decide whether to advertise with us or not.... please be honest. As a business which has benefited by the large hispanic market in Uvalde, we did not expect such hypocrisy. What we perceive from you attitude is that you take your customers for granted. We prefer an honest “no” than a camouflaged “its not up to me."
Increased funding for headstart
■■■■■■■■■■■■■■■■■■■■■■■■■■I
A recommendation by George Bush to increase the Head Start Funding by $600 million a year is good news to the Head Start Program located in Uvalde. The Head Start office is housed in the Community Council of Southwest Texas, Inc. building located at 713 E. Main street. The program serves 365 children in Real, Kinney, Zavala, and Uvalde Counties. An additional 40 children are scheduled to enter the program from Edward County. Community Council employs 31 people under the Head Start Program and five more will be employed when the center in Rocksprings opens sometime in the spring.
The additional monies are needed to serve other counties not currently being served and also to ease the waiting lists at the existing centers. Head Start has been in our area since 1966 and has seen steady growth every year. The Head Start Program benefits both the children and their parents. The program not only provides basic classroom instruction for children ages three to five, but also provides for medical and dental examinations, access to professionals on contract with Head Start such as psychiatrists, and physical and speech therapists. The children also are provided breakfast and lunch and transportation to and from the centers. All this plus other services are provided to the children at no cost to the parents. The program targets low-income families and attempts to work with
the families in an effort to break the cycles of poverty and a dependence on public assistance.
President Bush, referring to Head Start as a “government program that works”, is requesting the additional funding to serve an extra 157,000 children which will increase the total families being served to 622,000. Since the tenure of President Bush the program has
grown by $1 billion.
Parents can preregister their children in April or register the child before the school year in August. The Head Start Center in Uvalde is located at West Garden, 118 Goldbeck street. Anyone wanting more information about Head Start should contact the Community Council of Southwest Texas at 278-6268.
:	Fred's :
: Drive-In Grocery	i
Z «Full line Grocery «Mobil Gas	Z
Z •Meat Market	•Video Rentals ¡
; ”We appreciate your business” ;
"701 Center St. 988-2993 Sabina|| TX 78881	■
■■■■■■■■■■■■■■■■■■■■■■■■■■■■
Forget-Me-Not Flower
Shop (988-7438)
•Balloon Gifts
•Floral designs for all occasions
•Craft items Alma Sylvia Martinez Alvarado
\^Hwy 90 East
Sabinal TX 78881
LUTC Graduate
/wstate*
GOOo
□ o >
1
ARMANDO GONZALES;
Senior Account Agent Allstate Insurance Company 420-A South Getty St., Uvalde, TX 78801 Bus. (512) 278-4121 • Res. (512) 278-3423
Frances' (Beauty Salon MEN'S, WOMEN'S & CHILDREN' HAIR STYLING
OPEN MON.-SAT. 9 - 6 CLOSED SUNDAYS
Vavoom! Biolage Products
109 S. Bates
278-2792
Cardenas Boot & Shoe Shop
Custom Tarps «Handmade Canvas Repair Boots & Belts 107 N. Grove St. «Uvalde, Tx 278-8893